Liquid Resource
The traditional, specialist agency model was not designed for the new complexity of B2B marketing. It was built to service a long-established go to market model for a customer journey that no longer exists. It has become commoditised and less valuable to B2B marketers. Our model is designed to fit modern marketing expectations and bring back agency value. We call it Liquid Resource.
In a world that’s becoming more complex by the day, with marketers facing tighter budgets and higher expectations than ever, we recognised the need for a more agile agency model. Where traditional agencies offer fixed capabilities and copy-paste solutions, we provide clients with the right specialists, right when they need them.
What really makes Liquid Resource work is people not platforms. We pride ourselves on our people-first ethos and HUMAN values. Everything we do is powered by people who understand the unique challenges of B2B marketing and know how to meet them. We’re global B2B marketing expertise, delivered differently.
We’re changing what it means to be a B2B marketing agency.
Liquid Resource is built on global B2B expertise that ranges from content creators to brand strategists and SEO specialists. Here are just a few of the experts who make us the specialist agency that we are.
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Emily – Ohio
B2B marketing and media strategist
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Giselle – London
B2B brand strategist
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Savannah – Illinois
B2B programmatic media expert
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Rosalyn – Sydney
Award-winning technology content creator
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Danny – Edinburgh
B2B SEO, GEO and AEO expert
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Andrea – Dubai
Technology and business content creator
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Naina – London
B2B digital marketing and LinkedIn paid campaign specialist
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David – Massachusetts
Veteran tech journalist and tech PR specialist
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Rob – North Carolina
Senior content consultant – technology and business
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Jake – London
AI consultant
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Pascal – Paris
B2B knowledge management and speaker
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12+
average years' experience
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Expertise and partnerships across the UK, US, EMEA and APAC
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160
global contracted B2B marketing experts
A fluid, flexible and scalable model. Our fully contracted, global resource base of B2B marketing experts can be accessed as needed – the right expertise, in the right place, at the right time.
Our values
We embrace innovative technologies and AI but believe that the true value of an agency comes from the people who interpret and deploy these tools. Effective B2B marketing comes from human intelligence and a people-first approach which is what our values are built upon.
We’re specialists in B2B marketing – that’s our expertise. However, we don’t ever claim to have all the answers. Every client relationship and campaign is an opportunity for us to learn, expanding our knowledge with each experience to the benefit of all our clients.
Our experience has shown that the traditional agency model hasn’t kept pace with the evolution of B2B marketing. Our model is different by design and was created to help our clients better navigate the modern B2B customer journey more effectively and maximise their ROAS.
As a relatively young, fast-growing agency rooted in extensive experience, we’re redefining B2B agency services with a new approach that’s delivering great results for our clients. We’re driven to continue improving the way our agency works for both our clients and our people.
In B2B marketing, there’s no one-size-fits-all solution. The complexity of modern marketing, combined with an unpredictable economic landscape, demands a more agile and flexible approach. At Beettoo, our model is built to adapt to these changing needs.
We believe that being nice to work with is crucial in a relationship-driven business like ours. Research shows it fosters more honest interactions, longer-term partnerships, and better outcomes for everyone involved.
Ready to work with a true strategic partner?